Whether you’re just starting a business or have an established one, using Instagram as one of the tools to market your business is essential.
I’m sharing 7 key elements why you need to invest in your Instagram page (or create one), some may seem obvious to you but they will most definitely kick start your business to a positive direction.
- Search Engine
Instagram has become the go to search engine when one is looking for a cafe, beauty salon or even a library. Every industry has managed to create a space for itself on the ‘gram’.
Don’t lose out on the opportunity of potential customers by not being available.
2. It’s free
It is most definitely free to be on the platform and post. It is also absolutely possible to grow organically (without investing any money) with amazing content. However, to stand out you will need to optimise your page with sponsored ads.
It is easy for a business to be lost in a sea of other (similar) businesses.
3. It’s a creative platform
We all need to realise that Instagram is not to be treated like a traditional channel, such as print media. It gives you the opportunity to be as creative as possible to really grab your audience’s attention.
The app is being developed constantly allowing for new ways to interact with your audience, increase your connection with them, leading me to point number 4.
4. Market research
The cost of going through a traditional market research will definitely weigh your budget down, but with your page and the incredible tools such as the poll and questions on stories, you can gain so much insight by just asking the right audience, your audience - this way you are always up to date with consumer trends.
5. Business potential
Don’t be a snob on the internet. Communicate with other businesses, even if they are in the same industry as you are. You grow and build this identity that you are not looking at them as a threat and contributing to the community related to your industry will attract people to you.
6. You can drive traffic to your website or physical store
If your business already has a website or a physical store, Instagram gives you access to millions of potential customers that you can lead directly to your website or physical to store and turn them into actual customers
7. Put a face to the brand
And most importantly, let your brand personality speak, if your brand targets young and cool customers- use that tone of voice; if you are manly and serious, let that personality come through. The more original you are and true to the identity and personality of your brand, the easier it will be for you to create the right content and grow your audience and potential customers. The aim is to let people relate to how you want them to feel when they buy or use your product/service
I am beyond thrilled to be sharing marketing content on my blog; I will continue with my beauty and lifestyle posts, this is just and addition for all of you.
Leave me your questions below and i am always more than happy to respond.